BOOX (Onyx) will hold an international product launch on October 21, 2025, at 10:00 AM GMT+8, streaming live on its official YouTube channel, the company and multiple outlets confirm. The event is expected to bring international availability for devices BOOX previously previewed in China, and possibly introduce refreshed Note and Palma models aimed at readers who want color e-ink, mobile data support, and improved note-taking hardware.
What we know so far
BOOX’s official channels have already published the event listing and social posts asking users to “Stay in your flow” and tune in on October 21. The company’s store and blog show the product families likely to appear — Palma (phone-sized readers), Note (10–10.3-inch E Ink tablets), Go (7–10-inch e-reader devices), and the Tab X line for larger color E Ik tablets — which makes a Palma/Note pairing a logical opening salvo for international markets.
Likely announcements (based on prior previews and community intelligence)
Reporting from device previews at trade shows and leaks suggests BOOX may announce:
- Palma (international release / Palma 2 Pro): BOOX showed a Palma with a color E Ink screen at IFA 2025 and later offered it for preorder in China; the international launch would bring the palm-sized color reader to more markets — possibly with cellular (SIM/hybrid) and different RAM/storage options between color and BW versions.
- Note Air 5C (or a similar Note Air refresh): The Note Air line has been refreshed annually; community speculation and BOOX’s product cadence point to a Note Air 5C announcement (10.3-inch color option and potential touchscreen/stylus changes are top community asks).
- Other incremental updates: A Go-series refresh (new Go 10.3 variant) or a reintroduction of smaller 7.8–8-inch readers is also possible, given gaps in BOOX’s current international line-up.
Why this matters
BOOX has been among the fastest to push color E Ink (Kaleido-series) and to bundle Android with the Google Play Store on e-ink devices — combining reading with more flexible app support and note workflows. If BOOX launches Palma internationally with cellular and stylus features, it will further blur the line between a dedicated e-reader and a lightweight, distraction-minimizing mobile device. That’s appealing to commuters, students and professionals who prefer e-ink’s eye-friendly display but want constant connectivity and app flexibility.
Community expectations and pain points
Users in Reddit and forum threads are watching closely for two things: stylus type (EMR/Wacom-style vs capacitive/USI) and software behavior (how BOOX handles note-taking features, haptic feedback, and native app support). The community has already expressed disappointment with some recent BOOX devices that swapped EMR for USI-style touch — a change some users view as a downgrade for writing fidelity. Pre-launch chatter also frequently raises questions around price, global availability, and whether BOOX will maintain parity between Chinese and international SKUs.
When and how to watch
BOOX’s official YouTube channel and social pages will stream the event on October 21 at 10:00 AM GMT+8; attendees can click “Notify” on the channel or follow BOOX’s Facebook/X accounts for reminders. Expect a post-event wave of hands-on reviews and region-specific pricing in the hours and days after the livestream.
Bottom line
BOOX’s October 21 international launch looks set to be a strategic moment: converting China-only previews (like the Palma color reader and other recent devices) into global products. Whether BOOX can strike the right balance between hardware refinements (stylus, screen tech, cellular options) and software polish will determine whether these devices reach beyond enthusiasts and into mainstream e-reader buyers. Tune in on October 21 to see which of the teased models BOOX brings to the international stage — and to get the first details on price and availability.
