In a move that blends nostalgia with savvy marketing, Amazon is offering a special Kindle Anniversary Discount to select long-time Kindle users via personalized emails. The promotion includes a 20 percent discount on current-generation Kindle devices, rewarding loyal customers for their years of digital reading.
The Kindle Anniversary Discount campaign is part of a targeted outreach strategy, where Amazon identifies users based on their Kindle registration history. Recipients of the email are told how many years ago they registered their first Kindle, and are offered a unique promo code—KA2025—valid through September 30, 2025. While the gesture is appreciated by many, some users have noted discrepancies in the anniversary dates mentioned, suggesting Amazon’s data may not always reflect the actual first purchase.
Despite the occasional mismatch in dates, the Kindle Anniversary Discount is proving to be more generous than typical seasonal sales. For instance, the newly released Kindle Colorsoft 16 GB, recently priced at $220 during Labor Day, drops to $200 with the anniversary offer. This discount may also stack with trade-in credits, potentially making it one of the most cost-effective ways to upgrade a Kindle device this year.
Amazon has not publicly disclosed the criteria for selecting recipients, making the Kindle Anniversary Discount a somewhat exclusive perk. However, it aligns with the company’s broader strategy of leveraging user data to personalize offers and deepen brand loyalty.
For Kindle enthusiasts, this promotion is more than just a sale—it’s a nod to the enduring relationship between readers and their e-readers. Whether you’re upgrading to the latest model or simply appreciating the gesture, the Kindle Anniversary Discount adds a celebratory twist to the Kindle experience.
